Fruit Attraction

After transitioning to a digital format in 2020, Fruit Attraction 2021 will return to the halls of IFEMA – Feria de Madrid for an outstanding showcase that serves as a major reference point for the global fruit and vegetable industry. With its strategical location in Southern Europe and October dates – which in 2021 will be 5 to 7 October – the fair is a key event for businesses planning their campaigns for the upcoming year and offers unrivalled access to international markets.

Fruit Attraction creates a lively showcase with the participation of over 1700 exhibitors representing all subsets of the supply chain. The exhibition features all types of fresh produce and auxiliary industry areas such as seeds, fertilisers, packaging, logistics and assorted services. Participants can also access exclusive areas such as SMART AGRO for innovative solutions in precision agriculture, and the Ecorganic Market, dedicated to the sale and export of organic products. The show floor is the perfect place for meetings between fruit and vegetable operators, allowing them to create lucrative partnerships and access otherwise unavailable opportunities.

With an extensive programme of special sector events, Fruit Attraction 2021 will also be an excellent platform for debate and knowledge transfer. Initiatives like the Innovation Hub, the Accelera Awards and the Innova Forum will highlight and encourage the latest business developments in the sector.

Close to 90,000 visitors are expected at Fruit Attraction 2021, a large part of them coming from abroad and creating incredibly high demand for hotels in Madrid. Book your stay for the fair early on with ExpoBeds to ensure you have access to high availability and affordable rates. With our network of partner properties across the city, we can offer you a wide choice of locations and accommodation types. Contact us now for an exclusive list of Fruit Attraction 2021 hotels!