Toy Fair 2022

Toys Children's clothing
Jan 25, 2022 - Jan 27, 2022
Olympia, London, United Kingdom
Hammersmith Road, Kensington
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Toy Fair 2022 awaits

When London plays it means business. On 25 – 27 January 2022 the UK’s annual Toy Fair, an all-adult expo of the most influential fun-makers in the hobby and game industry will reassemble after the pandemic caused hiatus in 2021.

The Grand and National Halls of Olympia London, Toy Fair will buzz with the new product lines of established retailers and industry start-ups drawing the toy hobby trends of the next 12 months. The 2022 edition will host the industry distinguished Character Options, LEGO and Hasbro , to name a few of the 260 exhibitors of toys, games, craft and hobby supplies who will excite the visitors about the future of the hobby industry. Attendees will enjoy the unmatched opportunity to meet the leaders in the toy market, network with peers, be the first to see and feel the hottest product lines as they are launched .

This edition will top to the dynamic business atmosphere at the fair with a new redeveloped floor plan featuring a fully equipped press office in the Grand Hall Gallery. A strategically positioned Toy Fair’s Hero Toys’ display on each will floor facilitate media representative's needs by highlighting the newest and hottest products launched at Toy Fair 2022. The venue halls will meet the needs of exhibitors of any size with more flexible space defining options: Economy packages for small firms and start-ups; custom designed Shell Scheme Package; and Self-Build Packages for those wanting to build their own stands.

Hotels close to the Olympia exhibition centre will be in great demand during the Toy Fair 2022 dates, which is why we recommend early booking. With ExpoBeds you can choose from Toy Fair 2022 hotels in convenient locations and benefit from lower room rates. Contact us today and we will help you find the right accommodation for your stay in London.

Who can you meet there

UK's most exciting Toy Fair trade fair welcomes strictly trade only buyers, merchandisers, media, inventors, toy designers, marketeers, other affiliated with the trade representatives. Customary for the show are exhibitions by Character Options, LEGO and Hasbro.

Past editions

What makes it special

Apart from being the only trade fair in the toy-making industry the Toy Fair in London is open only to business participants in the hobby trade. It is the happening place, encompassing an almost exhaustive list of manufacturers, retailers, media and other representatives of the toy and game industry.

What is new for Toy Fair London 2022

Toy Fair’s Hero Toys’ display on each level of the Grand and National Halls will shine a light onto the most innovative toys launched at the fair. Fully functioning Press Office ensuring an enhanced media and PR experience. New online pre-registration rules apply to the Toy Fair 2022 edition in response to the Covid-19 pandemic. This edition will not have on-site registration available.

Quick info

Organiser:British Toy + Hobby Association
Also called:Toy Fair London 2022
Frequency:every year
Next Edition:Toy Fair 2023 
Sectors: Toys | Children's clothing
Website:Toy Fair
Visitors:Tickets for Toy Fair
Exhibitors:Exhibitor registration
LIVE Availability

Important facts

  • 250+ exhibitors
  • 22,000+ sq m of exhibition area
  • 300+ media representatives
  • Press Office
Trade fair location
Olympia location map


Hammersmith Road, Kensington, London, United Kingdom
Coordinates: 51.49647 , -0.21059

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