Nuremberg Toy Fair logo

Nuremberg Toy Fair 2025

Hobby Toys Children's clothing Games
28 Jan 2025 - 1 Feb 2025
Messe Nuremberg, Nurnberg, Germany
Messezentrum 1

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Quick info

Organiser:Spielwarenmesse eG
Also called:Spielwarenmesse 2025
Founded:1949
Frequency:every year
Next Edition:Nuremberg Toy Fair 2026
Sectors:HobbyToysChildren's clothingGames
Website:Nuremberg Toy Fair official website
Visitors:Tickets for Nuremberg Toy Fair
Exhibitors:Exhibitor registration
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Nuremberg is buzzing with preparations, already embracing the Spirit of Play as Spielwarenmesse 2025 approaches. From January 28th to February 1st, 2025, the Messe Nuremberg will host over 62,000 visitors to explore a staggering million products encompassing every facet of the international toy and games industry.

Widely known as the Nuremberg Toy Fair, Spielwarenmesse ignites excitement, drawing together renowned brands and serious buyers to a showcase covering a total of 7 different theme worlds. This leading global toy marketplace is segmented into seven different theme worlds, including Life’s a Playground, New Product Gallery, and Toys Go Green.

Over 2,700 exhibitors from all stages of the toy production chain will showcase their innovations across 12 distinct product groups, creating an unparalleled diversity for visitors. This exceptional platform further bolsters Nuremberg’s reputation as a knowledge hub. Spielwarenmesse 2025 welcomes new participants with special, cost-effective offers. Beyond the captivating displays, the Nuremberg Toy Fair goes above and beyond with a robust supporting program. Specials like the Sustainability theme and the International Game Inventors Convention will unite Eurogame professionals and new creators to think about the future of toy making.

ExpoBeds can ease your Nuremberg Toy Fair 2025 booking experience and ensure you have a comfortable stay during your trade fair visit. Browse the properties on our website or contact us to receive your free toy fair hotel quote personalised to your specific needs!

Information

The Nuremberg Toy fair also called Spielwarenmesse is the benchmark exhibition and conference for the creative industry of toy making, game play and their commercial and innovation directions. Each year, more than 63,500 professionals head to Franconia’s largest city to take part in Nuremberg Toy Fair so they could gain insight into the games and toys market’s future. In the halls of Nuremberg Messe, they find products by close to 2900 companies and establish new partnerships.

Who can you meet there

Simply everyone - young German brands exhibiting at a dedicated pavilion, small manufacturers, representatives of large and well-known companies, toy retailers and wholesalers, mail-order companies, hobby and craft shops, department stores, nursery schools, amusement parks… The diverse Nuremberg Toy Fair works equally well for start-ups, small, big and mid-size companies.

Past editions

What makes it special

With over 70 successful years behind it, Spielwarenmesse is stronger and more influential than ever. It is universally regarded as the most important B2B platform for the toy industry. But Nuremberg Toy Fair goes beyond business profits. Many exhibitors donate toys at the end of the expo as part of its campaign supporting social institutions and nurseries in the region.

What is new for Spielwarenmesse 2025

Last year the The Toy Business Forum 2024 at the Nuremberg Toy Fair was among the main highlights during the event. This year the organisers will continue to direct visitors’ attention toward the Business Forum as the stage most focused on current trends in the toy industry, with a special emphasis on “Life’s a Playground - Toys for Kidsters, Kidults und Co” (toys for children and adults).

Presentations will cover a wide range of topics including artificial intelligence, digitization, influencer marketing, and sustainability. Recordings of all the presentations are available on demand for attendees.

Quick info

Organiser:Spielwarenmesse eG
Also called:Spielwarenmesse 2025
Founded:1949
Frequency:every year
Next Edition:Nuremberg Toy Fair 2026
Sectors:HobbyToysChildren's clothingGames
Website:Nuremberg Toy Fair official website
Visitors:Tickets for Nuremberg Toy Fair
Exhibitors:Exhibitor registration
Report error
LIVE Availability

Important facts

  • 2843 Spielwarenmesse exhibitors in 2020
  • 70 exhibiting countries
  • 120,000 innovations
  • 63,500 visitors
  • 66% international visitors
  • 136 represented countries

Next editions

Nuremberg Toy Fair 2026 logo

Nuremberg Toy Fair 2026

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Messe Nuremberg
Trade fair location
Map of Messe Nuremberg location

Messe Nuremberg

Messezentrum 1, Nurnberg, Germany
Coordinates: 49.41657, 11.11252
ExpoBeds is not affiliated with the organiser of this event

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