Nuremberg Toy Fair

Jul 20, 2021 - Jul 24, 2021 
Messe Nuremberg, Nurnberg, Germany
Messezentrum 1

Spielwarenmesse 2021 in Nuremberg will be set on 20 - 24 July. The postponement from the fair's usual dates from the beginning of the year came with the unprecedented circumstances of the COVID-19 pandemic. The new appointment will allow the leading show to bring toy industry representatives together in a safe and efficient manner.

The world-famous Nuremberg Toy Fair is now heading towards its 72nd edition. The previous Spielwarenmesse brought to Messe Nuremberg more than 2800 companies from 70 countries and 63,500 professional visitors from 136 countries. It was the most international toy trade show in Nuremberg so far, with 66% of all attendees coming from abroad. Approximately 120,000 innovations were showcased during the 5 days of Nuremberg Toy Fair. The interactions between exhibitors, retailers and buyers led to prosperous new contacts and business deals. The event was praised by exhibitors - 97% of them stated that it is important to their company and 92% shared their willingness to return in 2021.

Nuremberg Toy Fair 2021 will keep some of its focal points (for example connecting digital and traditional toys) but will also expand the focus on sustainability and its role in the toy industry.

The Spielwarenmesse 2021 dates are among the busiest for all hotels in the Messe Nuremberg area and in the city itself. Book your room(s) ahead of time to ensure that the best accommodation deals are within your grasp. ExpoBeds will help you make your business trip a success. We will offer you suitable hotels for Nuremberg Toy Fair 2021 near Nurnberg Messe or in another attractive location of your choice. Send us your request today and our team will find the accommodation options matching your needs.

book now

Your hotel near
Nuremberg Toy Fair 2021 awaits

event information


Nuremberg Toy Fair 2021 (or Spielwarenmesse) will run on 20 - 24 July 2021.

More than 63,500 professionals will head to Franconia's largest city to gain insight into the games and toys market’s future. In the halls of Nuremberg Messe, they will find products by close to 2900 companies and will establish new partnerships.

who can you meet at the event

Who can you meet there

Simply everyone - young German brands exhibiting at a dedicated pavilion, small manufacturers, representatives of large and well-known companies, toy retailers and wholesalers, mail-order companies, hobby and craft shops, department stores, nursery schools, amusement parks… The diverse Nuremberg Toy Fair works equally well for start-ups, small, big and mid-size companies.

Past editions

what makes this event special

What makes it special

With over 70 successful years behind it, Spielwarenmesse is stronger and more influential than ever. It is universally regarded as the most important B2B platform for the toy industry. But Nuremberg Toy Fair goes beyond business profits. Many exhibitors donate toys at the end of the expo as part of its campaign supporting social institutions and nurseries in the region.
what's new in this event edition

What is new for Spielwarenmesse 2021

The recently introduced Toys meet Books will return for Nuremberg Toy Fair 2021. Several product group changes were made and will apply to 72nd edition. The segments Model Construction and Model Railways are now consolidated, while Festive Articles, Carnival, Fireworks - expanded. A new product segment for electronic toys focuses on drones, robots, RC vehicles and multimedia.
LIVE Availability

quick info

Organiser:Spielwarenmesse eG
Also called:Spielwarenmesse 2021
Frequency:every year
Next Edition:Nuremberg Toy Fair 2022
Sectors: Hobby / Toys / Children's clothing / Games
Website:Nuremberg Toy Fair 
Visitors:Tickets for Nuremberg Toy Fair 
Exhibitors:Exhibitor registration 

important facts

  • 2843 Spielwarenmesse exhibitors in 2020
  • 70 exhibiting countries
  • 120,000 innovations
  • 63,500 visitors
  • 66% international visitors
  • 136 represented countries
trade fair location
Messe Nuremberg location map

Messe Nuremberg

Messezentrum 1, Nurnberg, Germany
Coordinates: 49.41657, 11.11252

Free interactive hotel offer

Fill in the the hotel booking form for Nuremberg Toy Fair 2021 and get a free online offer with booking terms and accommodation details
Get a free offer
Personalized hotel offer for Nuremberg Toy Fair 2021Personalized hotel offer for Nuremberg Toy Fair 2021