Nuremberg Toy Fair

Important: Nuremberg Toy Fair 2021 is being postponed, new dates will be available soon!
Messe Nuremberg, Nurnberg, Germany
Messezentrum 1

Spielwarenmesse 2021 in Nuremberg was originally set on 27 - 31 January. Taking into account the unprecedented circumstances brought by the COVID-19 pandemic, as well as the latest developments and travel restrictions, the organisers decided to postpone the event until the summer. The exact Nuremberg Toy Fair 2021 dates will be released shortly.

The world-famous Nuremberg Toy Fair is now heading towards its 72nd edition. The previous Spielwarenmesse brought to Messe Nuremberg more than 2800 companies from 70 countries and 63,500 professional visitors from 136 countries. It was the most international toy trade show in Nuremberg so far, with 66% of all attendees coming from abroad. Approximately 120,000 innovations were showcased during the 5 days of Nuremberg Toy Fair. The interactions between exhibitors, retailers and buyers led to prosperous new contacts and business deals. The event was praised by exhibitors - 97% of them stated that it is important to their company and 92% shared their willingness to return in 2021.

Nuremberg Toy Fair 2021 will keep some of its focal points (for example connecting digital and traditional toys) but will also expand the focus on sustainability and its role in the toy industry.

The Spielwarenmesse 2021 dates are among the busiest for all hotels in the Messe Nuremberg area and in the city itself. Book your room(s) ahead of time to ensure that the best accommodation deals are within your grasp. ExpoBeds will help you make your business trip a success. We will offer you suitable hotels for Nuremberg Toy Fair 2021 near Nurnberg Messe or in another attractive location of your choice. Send us your request today and our team will find the accommodation options matching your needs.

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event information

Information

Nuremberg Toy Fair 2021 (or Spielwarenmesse) was scheduled to take place on 27 - 31 January. However, the continuing health concerns and travel restrictions, associated with the COVID-19, resulted in the postponement of the trade show. The new Spielwarenmesse 2021 dates will be moved to the summer and will be announced soon.
More than 63,500 professionals will head to Franconia's largest city to gain insight into the games and toys market’s future. In the halls of Nuremberg Messe, they will find products by close to 2900 companies and will establish new partnerships.

who can you meet at the event

Who can you meet there

Simply everyone - young German brands exhibiting at a dedicated pavilion, small manufacturers, representatives of large and well-known companies, toy retailers and wholesalers, mail-order companies, hobby and craft shops, department stores, nursery schools, amusement parks… The diverse Nuremberg Toy Fair works equally well for start-ups, small, big and mid-size companies.

Past editions

what makes this event special

What makes it special

With over 70 successful years behind it, Spielwarenmesse is stronger and more influential than ever. It is universally regarded as the most important B2B platform for the toy industry. But Nuremberg Toy Fair goes beyond business profits. Many exhibitors donate toys at the end of the expo as part of its campaign supporting social institutions and nurseries in the region.
what's new in this event edition

What is new for Spielwarenmesse 2021

The recently introduced Toys meet Books will return for Nuremberg Toy Fair 2021. Several product group changes were made and will apply to 72nd edition. The segments Model Construction and Model Railways are now consolidated, while Festive Articles, Carnival, Fireworks - expanded. A new product segment for electronic toys focuses on drones, robots, RC vehicles and multimedia.

quick info

Organiser:Spielwarenmesse eG
Also called:Spielwarenmesse 2021
Founded:1949
Frequency:every year
Next Edition:Nuremberg Toy Fair 2022
Sectors: Hobby / Toys / Children's clothing / Games
Website:Nuremberg Toy Fair 
Visitors:Tickets for Nuremberg Toy Fair 
Exhibitors:Exhibitor registration 

important facts

  • 2843 Spielwarenmesse exhibitors in 2020
  • 70 exhibiting countries
  • 120,000 innovations
  • 63,500 visitors
  • 66% international visitors
  • 136 represented countries
trade fair location
Messe Nuremberg location map

Messe Nuremberg

Messezentrum 1, Nurnberg, Germany
Coordinates: 49.41657, 11.11252

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