MIDO – the premier European event for eyewear – has been bringing forward the trendiest designs and most advanced optometry solutions for over 50 years. MIDO 2022 is the eagerly anticipated upcoming edition of the fair that will welcome over 59,000 industry members to the halls of Fiera Milano. After two consecutive editions of the show could not be held in-person due to the COVID-19 pandemic, the next MIDO dates – 12 to 14 February 2022 – will be a crucial reunion for the sector.
MIDO Milan 2022 will bring together all operators in the eyewear sector, from manufacturers and distributors to agents, representatives and exclusive retailers. Over 1,500 companies participate in the MIDO exhibition, which offers the perfect opportunity to share projects and proposals, reassess the sector, analyse economic and social themes, and discuss trends and new developments through high-profile meetings and interactive events. The next edition of the fair will be an occasion for effective business, extending your network of contacts, making deals and talking trade.
Special showcase areas enhance the MIDO 2022 experience, including the Fashion District where leading eyewear companies unveil their new collections, MORE! - a window into the future of eyewear, and the Design Lab, which houses the biggest creative talents. Part of it is the Lab Academy – an exclusive space for the most innovative companies selected by a special committee of experts. In accordance with the sustainability efforts of its organisers, MIDO now also includes the Stand Up for Green award for the mot nature-conscious exhibitors.
If you plan to attend MIDO 2022, we at ExpoBeds will be glad to help you book an excellent hotel near Fiera Milano. As a fair attendee, you can enjoy our discounted rates for the show dates. Choose from MIDO 2022 hotels of all categories and in convenient locations across Milan. Request your personalised accommodation offer today!
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