MIDO

Feb 6, 2021 - Feb 8, 2021 
Fiera Milano, Milan, Italy
Strada Statale Sempione, 28

MIDO – one of the main international events in the eyewear sector, will celebrate its 50th edition in 2021. Unfortunately, the event had to be cancelled in 2020, due to the COVID-19 outbreak and related safety measures. Now the entire industry is eagerly awaiting the MIDO 2021 dates – 6 to 8 February, when manufacturers, distributors, agents, representatives and retailers will once again gather to share their exclusive new products.

Besides the latest fashion eyewear collections by both leading and upcoming brands and cutting-edge lens offers, participants at MIDO can also find a whole showcase of the best products from Asia at the FAiR East Pavilion. Meanwhile, the Design Lab and the MORE! area are the places where you can discover what the future of the business holds, with the latest technologies and trends. In keeping up with them, MIDO 2021 is introducing the Stand Up For Green award, which will be awarded to the most environmentally conscious exhibitors at the show.

With many professionals arriving from abroad, demand for hotels during the MIDO 2021 dates will be high. We at ExpoBeds advise you to reserve your stay early to get access to the best accommodation offers. Our travel agents work with a wide variety of properties in convenient locations near the Fiera Milano and can offer you special discounted rates. Send us your preferences and budget in the contact form and we will answer with a free personalised hotel offer for MIDO 2021.

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quick info

Organiser:Mido Srl Unipersonale
Founded:1970
Frequency:every year
Next Edition:MIDO 2022
Sectors: Medicine / Medicine technology / Ophthalmic optics / Health / Pharmacy
Website:MIDO 
Visitors:Tickets for MIDO 
Exhibitors:Exhibitor registration 

important facts

  • 1305 exhibitors in 2018
  • 7 pavilions
  • 8 exhibition areas
  • 58,000 visitors

past editions

trade fair location
Fiera Milano location map

Fiera Milano

Strada Statale Sempione, 28, Milan, Italy
Coordinates: 45.5197, 9.07896

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