Eurobike 2021

Sporting goods
Sep 1, 2021 - Sep 4, 2021
Messe Friedrichshafen, Friedrichshafen, Germany
Neue Messe 1
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Eurobike 2021 awaits

Between 1 – 4 September, Eurobike 2021 will mark the 29th major meeting of the international bike industry. After the cancellation of the fair dates in 2020 due to the coronavirus crisis, the upcoming Eurobike edition will be crucial for the re-establishment of personal contact between professionals. The organisers from Messe Friedrichshafen are already working hard to ensure the safe and seamless running of the event, expecting to welcome over 60,000 professionals.

The annual Eurobike showcase features over 1,400 exhibitors who present their high-quality offers in five topic areas: Urban Mobility, Sport Performance, Global Network, Business Solutions and Bike Community. The comprehensive offer spans electric and mountain bikes, accessories and repair equipment, protective gear, cycling clothing, as well as bicycle workshop and retail solutions.

Replete with B2B opportunities, Eurobike is a leading hub for the bike trade, creating the perfect environment for industry insiders and manufacturers to establish lucrative partnerships. The show generates added value for the industry with plentiful ideas and solutions for ways through which businesses can better connect with the end customer. The four days of Eurobike 2021 will also feature the customary special programme of talks, presentations and workshops, alongside the Eurobike Award showcase.

Reserving a conveniently located hotel for Eurobike 2021 will help you optimise your time in Friedrichshafen and take advantage of all the possibilities the upcoming bike industry expo has to offer. By booking with ExpoBeds you can gain access to excellent offers near Messe Friedrichshafen and discounted room rates. Request your free Eurobike 2021 hotel offer now!


Based in Friedrichshafen, Eurobike is the biggest trade show dedicated to the international bicycle market. Last year, it brought together 1400 exhibiting companies and 39,834 trade visitors from 99 countries. Eurobike 2021 will be held on 1 - 4 September and is expected to match the previous records with approximately 100 new exhibitors. Once again, Messe Friedrichshafen will be home to the innovations in the cycling sector.

Past editions

What makes it special

Eurobike's format enables companies to meet in a business-focused environment. The bike industry gathers for four days of exclusive premieres, presentations, networking activities and a conference worth attending on its own right. The first tree days are reserved to the trade audience only, while on the festival day Eurobike Friedrichshafen is open to the general public.
The trade show brings young companies under the spotlight through the recently launched Eurobike Start-up Academy. It features workshops, seminars, special events and information on funding.

What is new for Eurobike 2021

Due to the unprecedented circumstances of the COVID-19 pandemic, Eurobike 2020 ultimately had to be cancelled. The 29th edition of the fair has now been appointed as Eurobike 2021, running between 1 - 4 September 2021.

Quick info

Organiser:Messe Friedrichshafen GmbH
Frequency:every year
Next Edition:Eurobike 2022 
Sectors: Sporting goods
Exhibitors:Exhibitor registration
LIVE Availability

Important facts

  • 1400+ Eurobike exhibitors in 2019
  • 60,000+ visitors altogether
  • 39,834 trade visitors
  • 99 represented countries
  • 1000+ test bikes
  • 1345 journalists
Trade fair location
Messe Friedrichshafen location map

Messe Friedrichshafen

Neue Messe 1, Friedrichshafen, Germany
Coordinates: 47.67827 , 9.5073

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