Sporting goods
Sep 8, 2021 - Sep 12, 2021
Messe Augsburg, Augsburg, Germany
Am Messezentrum 5
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AMERICANA 2021 awaits

AMERICANA 2021 in Augsburg will once again present a unique western-theme show. This biennial show incorporates leisure, western riding and lifestyle products and services, with each edition attracting over 50,000 visitors from the business and the general public.

With a unique mix of a rich trade exhibition and world-class sporting shows, AMERICANA is an unmissable event. On display are stable and horse tournament equipment, horse care goods and services, riding equipment, western style clothes, accessories and more. With active riders and horse owners accounting for a majority of visitors, exhibitors can expect steady demand and satisfying sales.

As a show open both to seasoned professionals and interested first-timers AMERICANA attracts with an excellent supporting programme. Visitors can enjoy riding championships of all ranks, stallion promotions and forums on training and health with renowned expert speakers. For an authentic western experience and atmosphere, the Red Grizzly Salon is a must-visit.

Secure your hotel for AMERICANA 2021 early on because the most attractive accommodation options near Messe Augsburg will be booked first. With ExpoBeds’ service you can find suitable hotel deals for your company needs and budget. Arrange your stay in Augsburg now and enjoy a successful AMERICANA 2021!

Trade fair location
Messe Augsburg location map

Messe Augsburg

Am Messezentrum 5, Augsburg, Germany
Coordinates: 48.33983 , 10.89231

Quick info

Organiser:AFAG Messen und Ausstellungen GmbH
Frequency:every 2 years
Next Edition:AMERICANA 2023 
Sectors: Sporting goods
LIVE Availability

Important facts

  • 256 German exhibitors in 2017
  • 58 international exhibitors
  • 35,884 German visitors
  • 4890 international visitors

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