ISPO Munich

Feb 1, 2021 - Feb 5, 2021 
Important: ISPO Munich 2021 will take place digitally!
Messe Munich, Munich, Germany

ISPO Munich is the most significant trade fair for the sporting goods industry worldwide. After half a century the event maintains its key role in the industry, generating innovations, ideas and partnerships. For the first time ever ISPO 2021 will run in a purely digital format due to the circumstances of the COVID-19 pandemic. The upcoming edition will explore further its focal points, providing insight into the digital future, displaying sustainable sporting products and highlighting eSports strategies.

With a comprehensive layout and program, ISPO Munich is the right platform to follow current developments and consumer behaviour. ISPO Munich focuses on sustainable production processes and recycling management that considers the entire life cycle of a product. It also examines globalisation and digitalisation and the way they will change the sports industry. The eSports area, for one, has been important in the last few years and will continue to be so. The Urban Lab is the design scene where creative people present innovations such as vegan clothing and groundbreaking technical fabrics. At ISPO Munich 2021, the 8th Runner's World Running Symposium will inform on the latest development in the running sports market.

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event information


The next edition of the premier sports trade fair ISPO Munich will take place entirely online on 1 - 5 February 2021.

ISPO Munich at Messe Munich is where the sports industry gathers for 4 days of intensive networking and new discoveries. Through ISPO, participants are able to identify the upcoming changes in the sporting goods market and consumer interests.

who can you meet at the event

Who can you meet there

ISPO Munich attracts manufacturers, designers, suppliers, retailers, sports studios, shops and journalists. The expo is known for the presence of global leaders and mid-size companies. At the same time, ISPO is the largest platform for emerging names in the sports business so by visiting, you will come across a lot of exceptional start-ups as well.

Past editions

what makes this event special

What makes it special

The ISPO trade fair makes it easy for sports industry professionals to anticipate the macro-trends and developments in these 8 segments: Health & Fitness, Manufacturing & Suppliers, Outdoor, Snowsports, Teamsports, Trends and Innovation & Industry Services, Urban and Vision. ISPO Munich 2021 has all it takes for a business to forge new connections and find a variety of high quality products.
what's new in this event edition

What is new for ISPO 2021

One of the most prominent topics of ISPO - digitalisation - is also the focal point of the recently introduced format ISPO Digitize. The digital future of the sporting goods industry will be further explored during ISPO Munich 2021.
The latest expansion of the trade show added more exhibition space and offerings (mainly in the Outdoor and Health & Fitness segments), which will enrich the ISPO experience in 2021.

quick info

Organiser:Messe München GmbH
Also called:ISPO 2021
Frequency:every year
Next Edition:ISPO Munich 2022
Sectors: Sporting goods
Website:ISPO Munich 
Visitors:Tickets for ISPO Munich 
Exhibitors:Exhibitor registration 

important facts

  • 2,800+ exhibitors in 2019
  • 89% international exhibitors
  • 80,000+ visitors
  • 120+ visiting countries
  • ISPO Academy with seminars and conferences
  • ISPO Job Market for career possibilities
  • ISPO Award for exceptional products
  • ISPO Brandnew for start-ups
  • ISPO Open Innovation - a crowd-sourcing platform
  • ISPO Textrends for high performance textiles
  • ISPO events in Beijing and Shanghai
trade fair location
Messe Munich location map

Messe Munich

Messegelände, Munich, Germany
Coordinates: 48.1362, 11.69626

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