SHOT Show 2025

The latest equipment, apparel, firearms and products for shooting and hunting can be found all under one roof: the SHOT Show in Las Vegas. Products from various categories fill the Sands Expo Convention Center’s halls for four full days every year since the first SHOT Show edition in 1979.

The Shooting, Hunting, Outdoor Trade Show, organised by NSSF and NRA, is the most significant event in the United States, dedicated to sporting goods. The expo spans both the Sands Expo Convention Center, as well as the relatively new pavilion SHOT Show eXtra at Caesars Forum, where the trade fair attendees can explore a wide variety of new products like rifles, knives, automatic weapons, ammunition, binoculars, hunting guns, pistols and different self-defence products by next-generation industry companies worldwide.

The Shooting, Hunting, Outdoor Trade Show opens its doors for manufacturers, retailers, startups, suppliers, sharpshooters, hunters, and outdoorsmen. This trade fair draws in a large crowd of professionals from various backgrounds who present their brands and product lines directly to local and international business buyers and key decision-makers. SHOT Show also welcomes journalists, representatives of specialised media from the US and abroad.

The NSSF (National Shooting Sports Foundation) organises the SHOT Show editions annually, with the NRA (National Rifle Association of America) as the co-organiser. The NSSF is committed to sustaining and growing the industry, providing resources and business connections opportunities for their members.

During the SHOT Show dates Sands Expo Convention Center becomes the stage of industry news and insights, trends, products premieres and numerous opportunities for collaboration. Seminars and training sessions, as well as the LEEP (Law Enforcement Education Program) and the SHOT University conference, provide educational content, delving into crucial topics related to firearms, firearms safety, ATF / NFA compliance, etc.

The hunting and defence trade show provides an informative webinar series, known as the SHOT Show Exhibitor Academy. The platform is specifically designed to help current exhibitors learn how to improve their overall SHOT Show experience, increase ROI, and make the most of their exhibit. The SHOT Show Exhibitor Academy is free and offers various webinars on-demand.

Another SHOT Show highlight is the SHOT Week Supplier Showcase, the spot where you can meet over 500 suppliers and find countless materials and cost-efficient solutions. Manufacturers and industry professionals present their latest innovations in tools, machinery, plastics, fabrics, OE materials, logistics, software and other products and services for the shooting, hunting, outdoor and law enforcement industries.