IAW Autumn 2021

The International Trade Fair for Retail Promotions and Imports (IAW) is an important biannual meeting for the retail trade. After three consecutive cancellations due to the health risks associated with the COVID-19 pandemic, IAW Autumn 2021 will mark the first edition of the fair in 2 years, creating a crucial restarting point for the industry. The IAW 2021 appointment has been set as 14 – 16 September in halls 6 and 9 of Messe Cologne.

Each edition of IAW hosts over 350 exhibitors who represent every retail segment: from F&B, through textiles and household goods to services and e-commerce solutions. The unrivalled assortment attracts 9,000 trade visitors who benefit from the invaluable opportunity to anticipate the upcoming trends and looking for the most popular seasonal products. For exhibitors, IAW is the perfect platform to debut their latest promotional, seasonal and trendy products in front of an international audience and reach new customer groups.

IAW Cologne 2021 will once again be an unmissable source of inspiration, owed not only to its extensive showcase assortment, but also to the variety of special formats that take place over the three days of the event. The IAW Trendforum and the E-Commerce Arena are key information hubs where attendees can find expert-led workshops and talks on various topics ranging from High Street trading to multichannel marketing and the opportunities of the online shopping sector.

If you intend to participate in this major retail event, keep in mind that it will attract thousands of trade professionals, limiting hotel availability near Messe Cologne. Secure a hotel for IAW 2021 with Expobeds! We work with a wide range of properties and can help you organise the accommodation details of your trip in an effective and budget-friendly manner. Contact us now and we will send you a personalised list of IAW Autumn 2021 hotels.