Pure London Winter

Feb 14, 2021 - Feb 16, 2021 
Olympia, London, United Kingdom
Hammersmith Road, Kensington

Between 14 – 16 February, Pure London Winter 2021 will host fashion professionals from all over the world for a show filled with inspiration, never before seen collections and valuable market insights. Twice a year, alongside the co-located Pure Origin sourcing fair, it brings the entire fashion supply chain to the halls of the Olympia London.

From leading industry names to promising newcomers, over 1,300 brands make up the Pure London exhibition. On display are ready-to-wear collections for women, men and children, as well as accessories, footwear and a special Athleisure section. The dedicated Conscious section responds to the crucial demand for sustainable fashion.

The showcase is visited by over 17,000 high-calibre professionals representing boutiques, department stores, online retailers and more, giving exhibitors the opportunity to build up their brand image and trade with some of the key names in the business, such as Fenwick, Harrods, Asos and John Lewis. Supporting initiatives like the Power of One campaign, catwalk shows and expert-led seminars will round out the Pure London Winter 2021 programme, offering information about the latest trends and developments in the industry.

Secure your hotel for PURE 2021 near Olympia London with ExpoBeds and receive the most attractive rates. Get in touch with us and we will create a free, personalised PURE London Winter 2021 hotel offer that best matches your preferences.

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quick info

Organiser:Ascential plc
Also called:PURE Winter 2021
Founded:1997
Frequency:every year
Next Edition:Pure London Winter 2022
Sectors: Fashion / Clothing
Website:Pure London Winter 

important facts

  • 160+ garment and fabric exhibitors
  • 13 represented countries
  • 1300 collections
  • 17,000+ visitors

past editions

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