May 18, 2021 - May 19, 2021 
Amsterdam RAI, Amsterdam, Netherlands
Europaplein 24

PLMA’s “World of Private Label” 2021 will continue an over 35-year long tradition of bringing together private label professionals and manufacturers to help them find the products, contacts and ideas that make each enterprise a resounding success. The upcoming PLMA 2021 dates – 18 to 19 May – will host a very important in-person reunion for members of the industry after the trade show’s 2020 appointment had to be replaced by virtual formats due to the COVID-19 pandemic.

At a time when consumer demands are extremely changeable, PLMA proves indispensable by offering a concise overview of the latest trends. As the Netherlands’ leading international private label showcase, the PLMA 2021 exhibition is expected to feature 2,800 exhibiting companies from over 70 countries, including nearly 60 national and regional pavilions. From food and wellness to household goods, exhibitors will fill the halls of RAI Amsterdam with the most innovative offers. The renowned “Salute to Excellence” awards will highlight exemplary products. Award winners, alongside other novel concepts, will be displayed in the Idea Supermarket.

Over 17,000 trade visitors are expected at PLMA’s “World of Private Label” event in 2021, including importers and exporters, wholesalers and retail representatives. Over the two days of the fair, participants will discover a plethora of networking, sourcing and partnership opportunities. Supporting events like the pre-show seminars will keep professionals up to date with the latest market research.

Hotels in Amsterdam are always in high demand, even more so when it comes to the dates for PLMA’s “World of Private Label” 2021. For this reason, we at ExpoBeds advise you to book your PLMA 2021 hotel early on and would be happy to provide you with a tailor-made list of properties near Amsterdam RAI at the most competitive prices. Book directly on our website or contact us now for a free personalised travel offer.

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event information


PLMA’s World of Private Label in Amsterdam, the Netherlands, is the trade fair serving as a barometer of changes and trends in the sector. With retailer brands substantially increasing their market share throughout Europe the last year, the future of private label seems brighter than ever.

PLMA 2021 will take place on 18 - 19 May 2021 in Amsterdam RAI and is awaited with positive expectations by over 2700 exhibitors and 15,000 professional visitors.

who can you meet at the event

Who can you meet there

The World of Private Label international exhibition is frequented by decision makers from some 120 countries. Retailers constitute a large percentage of them, albeit representing different types of establishments - department stores, super- and hypermarkets, discounters, drugstores, etc. During PLMA they connect with manufacturers operating with private label (either exclusively or in addition to the products for their own brand).
The appearance of more than 60 regional and international pavilions at PLMA Amsterdam proves the significance of the event on the global stage.

Past editions

what makes this event special

What makes it special

When it comes to opportunities, trade professionals in attendance are able to form partnerships, strengthen customer relations, find the right private label suppliers or new customers, gain information and exchange ideas.
Once again, The PLMA Matchmaker will enable participants to effectively organise their business meetings at PLMA 2021 Amsterdam. Other important features of the trade fair include PLMA's New Product Expo highlighting innovative products, as well as the PLMA Idea Supermarket where international retailers demonstrate their approach to private label products and packaging.

what's new in this event edition

What is new for PLMA 2021

Unfortunately, the circumstances of the COVID-19 pandemic led first to the postponement and ultimately to the cancellation of PLMA 2020. Instead of an in-person meeting, the organisers are planning to introduce a virtual trade show alternative and a B2B video networking event. Details about them will be available soon, while the next regular edition of PLMA has been rescheduled for 18 - 19 May 2021.
LIVE Availability

quick info

Organiser:Private Label Manufacturers Association
Frequency:every year
Next Edition:PLMA 2022
Sectors: Hobby / Household goods / Glassware / Ceramics / Leisure
Visitors:Tickets for PLMA 
Exhibitors:Exhibitor registration 

important facts

  • 2700+ PLMA exhibitors
  • 42,000 sq m of exhibition area
  • 60+ national pavilions
  • 15 exhibition halls
  • 15,000+ visitors

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