May 21, 2019 - May 22, 2019 
Amsterdam RAI, Amsterdam, Netherlands
Europaplein 24

PLMA's World of Private Label (often simply referred to as PLMA) is held every year at a time when the private label market is seeing an upswing in interest internationally. PLMA Amsterdam profiles new products in beverages, dry grocery, fresh, frozen and refrigerated foods, cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY. You see retailers of all calibers arrive to place orders and witness the new product unveilings and innovations.

As a delight for manufacturers, consultants, importers and exporters, the trade show generates a lot of interest in accommodation booking. As soon as the PLMA 2019 dates were announced, attendees started looking for the most attractive deals. We at ExpoBeds will secure you a reservation at your preferred hotel in the city. Arrange your hotel near PLMA 2019 at Amsterdam RAI ahead of time. Request a customised offer of great value PLMA's World of Private Label hotels now.

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event information


PLMA’s World of Private Label in Amsterdam, the Netherlands, is the trade fair serving as a barometer of changes and trends in the sector. With retailer brands substantially increasing their market share throughout Europe the last year, the future of private label seems brighter than ever.
Naturally, PLMA 2019 is awaited with positive expectations by over 2600 exhibitors and 15,000 professional visitors. The event is scheduled to take place on 21 and 22 May in Amsterdam RAI and its pre-show seminars - on 20 May in the RAI's Forum room.

who can you meet at the event

Who can you meet there

The World of Private Label international exhibition is frequented by decision makers from some 115 countries. Retailers constitute a large percentage of them, albeit representing different types of establishments - department stores, super- and hypermarkets, discounters, drugstores, etc. During PLMA they connect with manufacturers operating with private label (either exclusively or in addition to the products for their own brand).
The appearance of more than 60 regional and international pavilions at PLMA Amsterdam proves the significance of the event on the global stage.

Past editions

what makes this event special

What makes it special

When it comes to opportunities, trade professionals in attendance are able to form partnerships, strengthen customer relations, find the right private label suppliers or new customers, gain information and exchange ideas.
Once again, The PLMA Matchmaker will enable participants to effectively organise their business meetings at PLMA 2019 Amsterdam. Other important features of the trade fair include PLMA's New Product Expo highlighting innovative products, as well as the PLMA Idea Supermarket where international retailers demonstrate their approach to private label products and packaging.

quick info

Organiser:Private Label Manufacturers Association
Frequency:every year
Next Edition:PLMA 2020
Sectors: Hobby / Household goods / Glassware / Ceramics / Leisure
Visitors:Tickets for PLMA 
Exhibitors:Exhibitor registration 

important facts

  • 2600+ exhibitors
  • 41,500 sq m of exhibition area
  • 60+ national pavilions
  • 15,000+ visitors

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