Dec 2, 2020 - Dec 3, 2020 
Amsterdam RAI, Amsterdam, Netherlands
Europaplein 24

New dates: PLMA 2020 will run on 2 - 3 December

During the PLMA 2020 dates, 2 - 3 December, Amsterdam RAI will give centre stage to the most recent developments and innovative solutions related to private label. PLMA's pre-show seminars on the day before the official opening of the exhibition will include future-oriented presentations and awards. The preceding edition registered more than 2700 exhibitors and 15,000 visitors from 120 countries, becoming the largest event in the history of PLMA's World of Private Label so far. This is an indication for a highly successful trade show in 2020.

PLMA Amsterdam highlights consumer trends and reveals high quality private label products ranging from foods and beverages to cosmetics, DYI and auto aftercare. It serves the European private label market, just as PLMA Chicago gathers companies from USA and Canada every November.

Amsterdam attracts close to 5 million visitors every year. This is why finding a suitable hotel near PLMA 2020 in the RAI area or in central Amsterdam requires early planning. We at ExpoBeds would be glad to help you arrange your stay during PLMA's World of Private Label. Book your hotel, B&B or apartment at the most favourable conditions by contacting us. We will select the best value PLMA 2020 hotel offers which correspond to your budget and accommodation preferences, providing you with a friendly service and special discounts.

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event information


PLMA’s World of Private Label in Amsterdam, the Netherlands, is the trade fair serving as a barometer of changes and trends in the sector. With retailer brands substantially increasing their market share throughout Europe the last year, the future of private label seems brighter than ever.
Naturally, PLMA 2020 is awaited with positive expectations by over 2700 exhibitors and 15,000 professional visitors. The event is scheduled to take place on 2 and 3 December in Amsterdam RAI.

who can you meet at the event

Who can you meet there

The World of Private Label international exhibition is frequented by decision makers from some 120 countries. Retailers constitute a large percentage of them, albeit representing different types of establishments - department stores, super- and hypermarkets, discounters, drugstores, etc. During PLMA they connect with manufacturers operating with private label (either exclusively or in addition to the products for their own brand).
The appearance of more than 60 regional and international pavilions at PLMA Amsterdam proves the significance of the event on the global stage.

Past editions

what makes this event special

What makes it special

When it comes to opportunities, trade professionals in attendance are able to form partnerships, strengthen customer relations, find the right private label suppliers or new customers, gain information and exchange ideas.
Once again, The PLMA Matchmaker will enable participants to effectively organise their business meetings at PLMA 2020 Amsterdam. Other important features of the trade fair include PLMA's New Product Expo highlighting innovative products, as well as the PLMA Idea Supermarket where international retailers demonstrate their approach to private label products and packaging.

LIVE Availability

quick info

Organiser:Private Label Manufacturers Association
Frequency:every year
Next Edition:PLMA 2021
Sectors: Hobby / Household goods / Glassware / Ceramics / Leisure
Visitors:Tickets for PLMA 
Exhibitors:Exhibitor registration 

important facts

  • 2700+ PLMA exhibitors
  • 42,000 sq m of exhibition area
  • 60+ national pavilions
  • 15 exhibition halls
  • 15,000+ visitors

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