Pitti Immagine Uomo Winter

Pitti Immagine Uomo is among the world’s leading fashion exhibitions dedicated exclusively to menswear. It is held biennially in one of the fashion centres of Italy, Florence, with two editions in winter (January) and summer (June). Part of the huge Pitti family consisting of five other events (Pitti Immagine, Pitti Immagine Bimbo, Pitti Immagine Filati, Pitti Taste, and Pitti Fragranze), Pitti Immagine Uomo showcases the latest collections and high-end designs in men’s fashion and sets the trends for the upcoming seasons.

Pitti Immagine Uomo Winter occurs simultaneously with Pitti Immagine Bimbo Winter, dedicated to children’s fashion.

Pitti Immagine Uomo Winter is a meeting hub for international and local designers, manufacturers and startups in the menswear fashion industry. With more than 13,000 buyers, 4,700 of whom are foreigners and over 20,000 visitors overall, the expo can boast a huge local and international interest. The top 5 countries that generate the most participants in the fashion show are Germany, Holland, the United Kingdom, Spain, and Turkey. The represented foreign markets are steadily increasing their participation, especially the emerging Asian market, with Japan, South Korea, mainland China, and Singapore at leading positions.

During Pitti Immagine Uomo Winter, prominent world designers and retailers showcase their best collections and give visibility to their brands. The top-quality fashion items are experimental and bold but mainly focused on consumers’ needs.