The international travel trade show ITB Berlin was created in 1966 and since then has proved to be the most powerful B2B platform in the industry. Around 10,000 exhibitors presented services, products and destinations for different types of travel during the prior edition. Close to 110,000 trade visitors and 60,000 public visitors took part in the event. ITB Berlin 2019 will be held on 6 - 10 March and will be accompanied by the ITB Berlin Convention.
What is new for ITB Berlin 2019
Malaysia, the official partner country of ITB Berlin 2019, will have a significant presence at the trade show. Visitors will be able to learn more about the country and what makes it a desirable destination. The Medical tourism and Luxury travel ITB segments will continue to grow in 2019. The Luxury segment will concentrate on commerce, community and content.