When was the event founded?

The first edition of ITB Berlin was held in 1966

What is the "ITB Berlin" about?

During the ITB Berlin dates, the global tourism industry gathers at Messe Berlin. After the ITB dates in 2020 had to be cancelled in 2020, the ITB Berlin 2021 edition has been converted into a fully virtual format due to the continued risks of the COVID-19 pandemic. Over four days - from 9 to 12 March 2021 - a digital, purely B2B format will offer outstanding business and networking opportunities, as well as a plethora of content.

ITB Berlin

Name: ITB Berlin
Start: 2021-03-09
End: 2021-03-12
Location: Messe Berlin

Mar 9, 2021 - Mar 12, 2021

Important: ITB Berlin 2021 will take place digitally!

Messe Berlin, Berlin, Germany

Messedamm 22

During the ITB Berlin dates, the global tourism industry gathers at Messe Berlin. After the ITB appointment in 2020 had to be cancelled, the ITB Berlin 2021 edition has been converted into a fully virtual event due to the continued risks of the COVID-19 pandemic. Over four days - from 9 to 12 March 2021 - a digital, purely B2B format will offer outstanding business and networking opportunities, as well as a plethora of content.

The list of destinations of ITB Berlin 2021 will include over 180 countries and regions. Additionally, the trade show will present the most attractive offers in segments like Adventure travel, Business travel, Cultural tourism, eTravel, Hospitality, LGBT+ travel, Luxury travel, Medical tourism, Responsible tourism, Technology, tours and activities, Travel technology, Youth travel and economy accommodation, etc. The traditional ITB Berlin Convention will accompany the comprehensive product and service range, revealing key tourism and travel trends for 2021. Its programme boasts more than 200 events, led by 400 top industry insiders.

Your hotel near
ITB Berlin 2021 awaits

Information

The international travel trade show ITB Berlin was created in 1966 and since then has proved to be the most powerful B2B platform in the industry. Around 10,000 exhibitors presented services, products and destinations for different types of travel during the prior edition. Close to 110,000 trade visitors and 60,000 public visitors took part in the event. ITB Berlin 2021 will be held on 10 - 14 March and will be accompanied by the ITB Berlin Convention.

Past editions

ITB Berlin 2017

Mar, 8 - Mar, 12

	Total	Domestic	Foreign
Exhibitors	7,752	1,533	6,219
Visitors	131,319	93,236	38,083

ITB Berlin 2018

Mar, 7 - Mar, 11

	Total	Domestic	Foreign
Exhibitors	8,130	1,540	6,590
Visitors	126,142	87,931	38,211

ITB Berlin 2019

Mar, 6 - Mar, 10

	Total	Domestic	Foreign
Exhibitors	-	-	-
Visitors	-	-	-

ITB Berlin 2020 (Cancelled)

Mar, 4 - Mar, 8

	Total	Domestic	Foreign
Exhibitors	-	-	-
Visitors	-	-	-

What is new for ITB Berlin 2021

Oman, the official partner country of the next ITB Berlin, will have a significant presence at the trade show. Visitors will be able to learn more about the country and what makes it a desirable destination.
The Medical tourism and Luxury travel ITB segments will continue to grow. The Luxury segment will concentrate on commerce, community and content.

quick info

Organiser:	Messe Berlin GmbH
Founded:	1966
Frequency:	every year
Next Edition:	ITB Berlin 2022
Sectors:	Tourism
Website:	ITB Berlin
Visitors:	Tickets for ITB Berlin
Exhibitors:	Exhibitor registration