IBWSS 2022

The International Bulk Wine & Spirits Show is organised by Beverage Trade Network – global leaders among the meeting platforms for the beverage industry. The BTN network schedules two-day bulk beverage industry events in New York, San Fransisco, Shanghai and London. The San Fransisco edition of IBWSS is only open to trade professionals whom it brings unrivalled business opportunities. Each year the floors of South Francisco Conference Center connect bulk wine sellers with buyers, private label producers and retailers and top marketing strategists for business, fun and wine tasting.

The most significant portion of the buyers at IBWSS falls to retail store representatives selling private labels. The expo is an excellent sourcing platform for many supermarkets, retailers, restaurants, wineries, distilleries. Producers of the private labels also find enormous sales-boosting opportunities at the show floor as buyers come from diverse backgrounds. IBWSS attracts wineries, importers and brokers looking to branch out to new markets or meet their rising customer demand.

Some of local and foreign established bulk wine businesses frequenting IBWSS are Bordeaux Families, Coyote Canyon and Goose Ridge

Visitors will meet experienced marketing strategists and researchers on the podium of the business conferences trade show component. Past edition speakers include the vice president of the Marketing for the Family Coppola - Jennifer Leitman, who translated Francis Coppola’s vision into a highly successful, data-driven marketing strategy.

The International Bulk Wine & Spirit Show trade fair in South San Francisco provides meeting grounds for the entire bulk wine and spirits sector and an exhibition of all sector-specific product offerings. All wine shipped in containers or smaller packages and bottled at the destination falls under the expo’s product profile. While the US is a significant bulk wine importer and exporter since the Covid-19 pandemic affected the harvesting processes in many countries, other distribution channels emerged. The pandemic also had a positive effect on global wine and spirit consumption rates, e-commerce, shipping, logistics and sustainability.

The multilevel impact of Covid-19 is felt on each link of by bulk wine ecosystem bringing a tremendous amount of essential content, emerging businesses and innovation flows to the stage at International Bulk Wine & Spirit Show .