IAW is International Trade Fair for Retail Promotions and Imports held biannually at Messe Cologne. The previous event edition resumed the IAW trade fair meetings after a two-year-long halt caused by the Covid-19 pandemic. Despite these interruptions experienced by the retail sector, last year brought over 5000 trade visitors from 52 countries. This triumphant IAW Spring return sets even higher expectations for the 2022 dates: 8th – 10th March**.
The Spring IAW edition typically hosts around 350 exhibitors who represent a comprehensive range of retail categories: F&B, seasonal and trend-led products, gardening accessories, and electronics. The Spring IAW is situated in Halls 6 and 9 of Messe Cologne presenting an excellent supply source platform that highlights top-selling merchandise, impulse purchase items, trend-led merchandise. IAW is the perfect tool for wholesalers and retailers to boost their sales for the upcoming season by targeting new partnerships with private labels, producers of high-margin own brands or e-commerce channels.
During the three-day event, theIAW Cologne 2022 will once again deliver a variety of unique forums and side shows. The forum arena presents talks focused on the latest online shopping trends and other retail industry-relevant topics. The Trendsetter Product Award distinguishes the most impressive products with the highest sales-boosting potential.
During the IAW Spring 2022 dates in hotel rooms in Cologne are expected to be in high demand near Messe Cologne**. At Expobeds, we have partnerships with a wide range of properties; therefore, we can guarantee to meet your group size and budget preferences. Contact us now, and we will send you a personalised list of IAW Spring 2022 hotels.
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