IAW Spring

The biannual IAW Spring is one of the major international fairs for promotional goods and imports. The next edition of IAW Spring 2021 is set to be held from 2 to 4 March and expects to host over 9000 trade visitors and 350 exhibitors from all over the world. Over three days at the Messe Cologne, they will be able to meet, do business and explore the latest trends in the world of retail.

With 15 product categories including everything from household goods through cosmetics to electronics and retail solutions, IAW Spring offers a fascinating showcase. A visit to the fair is invaluable for all who are hoping to anticipate upcoming trends and looking for the most popular seasonal products. Exhibitors have the chance to reach new customer groups, while visitors can source a vast assortment of products for any business need.

The unique supporting program at IAW features two main stages. IAW Trendforum represents the brick-and-mortar trade, while the E-Commerce Arena is dedicated to the digital market. With top-level expert talks and informative workshops, the two platforms contain essential information about the retail industry.

If you have decided to join the retail professionals in Cologne for IAW Spring 2021, you will need a convenient accommodation for the event. Tell us about your requirements by filling out the contact form. We will be in touch shortly with a list of available hotels during IAW Spring 2021 that best match your criteria.