IAA, standing for Internationale Automobil-Ausstellung or International Automobile Exhibition, is among the largest motor shows. The event is organised in a specific manner - its edition for passenger vehicles, IAA Pkw or IAA Cars, takes place in Frankfurt in odd-numbered years and the edition for commercial vehicles, IAA Nutzfahrzeuge or IAA CV, is held in Hannover in even-numbered years.
The next IAA Pkw will take place in 2021, the dates are yet to be announced, as a new concept is currently being developed. Messe Frankfurt will host the edition in a dedicated area of 230,000 sqm where products and accessories by more than 1,000 companies will be displayed. The first two days of IAA will be reserved for trade professionals.
Who can you meet there
What makes it special
Chosen by leading brands as the stage to premiere their new cars to the world, IAA Pkw is clearly oriented to the automotive world of tomorrow. This is confirmed by the motor show's statistics. According to them, 30% of all visitors are drawn to the overview of new models and innovations and 30% - to the possibility to see vehicles which cannot be seen elsewhere.
IAA Cars also holds interest for visitors willing to explore automotive classics. The IAA Heritage by MOTORWORLD area will take them on a journey through the history of mobility. It will feature high-end classic cars, motorcycles and related services.
|Organiser:||Verband der Automobilindustrie e. V.|
|Frequency:||every 2 years|
|Next Edition:||IAA Pkw 2021|
|Visitors:||Tickets for IAA Pkw|
- 1,000 exhibitors from 39 countries in 2017
- 810,000 visitors
- 230,000 sq m of exhibition area in 2019
- 10,000+ journalists at IAA Pkw 2019