Information
Fragranze is one of the many interesting Pitti Immagine events, increasingly becoming a leading European hub for the perfumery and beauty product sector.
Who can you meet there
Fragranze hosts top-level brands, innovative newcomers, representatives of leading perfume boutiques and Italian department stores and key buyers from leading fragrance markets worldwide.
Past editions
| Total | Domestic | Foreign |
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Exhibitors | | | |
Visitors | | | |
| Total | Domestic | Foreign |
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Exhibitors | | | |
Visitors | | | |
| Total | Domestic | Foreign |
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Exhibitors | | | |
Visitors | | | |
| Total | Domestic | Foreign |
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Exhibitors | | | |
Visitors | | | |
| Total | Domestic | Foreign |
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Exhibitors | 170 | | |
Visitors | 2,000 | | |
| Total | Domestic | Foreign |
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Exhibitors | 190 | | 700 |
Visitors | 2,150 | 1450 | 700 |
What makes it special
Fragranze occurs every year in Florence, alongside La Città delle Fragranze (The City of Fragrances) multi-faceted programme.
The trade fair showcases numerous fragrances, exclusive skincare lines and innovations in beauty and wellbeing products.