Fragranze 2021

Part of the multidimensional Pitti Imagine fair network, Fragranze is increasingly becoming a main European hub for the perfumery and beauty product trade. After converting to a digital format in 2020 in response to the COVID-19 pandemic, Fragranze 2021 will return to its regular staging ground at Stazione Leopolda in Florence.

Fragranze is a benchmark event for the international perfumery community with over 150 exhibitors from 50 countries ranging from top-level brands to innovative newcomers. The exclusive show is a unique opportunity for participating companies to meet with representatives from leading perfume boutiques and the most important Italian department stores. Each edition of the event attracts 2,000 members of the trade, among whom are over 600 foreign buyers who represent leading fragrance markets like France, Russia, Germany, Spain, United Kingdom, Netherlands, United Arab Emirates, China, USA and more.

Housing not only the world’s best artistic perfumery proposals, Fragranze 2021 will also offer access to the latest ideas in beauty and wellbeing and the most exclusive skincare lines. The exhibition is accompanied by an exciting programme that includes various venues throughout Florence in the format La Città delle Fragranze (The City of Fragrances).

The Fragranze 2021 dates are expected to attract thousands of guests, so accommodation in Florence will be in very high demand. ExpoBeds advises you to book your trip in advance, while the best Fragranze 2021 hotel offers are still available. Our travel agents will be glad to help you find a property near Stazione Leopolda suited to your needs and budget. Contact us today for a free personalised travel quote!