EuroShop 2026

Advertising Marketing Paper and printing industry Media production
Feb 22, 2026 - Feb 26, 2026
Messe Dusseldorf, Dusseldorf, Germany
Stockumer Kirchstrasse 61
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EuroShop 2026 awaits

Having survived various global crises, the retail trade has transformed into a powerful tool driving sales cross-borders. If you are a retail trade professional mark your calendar for 22nd to 26th February 2026 and prepare for the upcoming EuroShop 2026 trade fair in Dusseldorf Messe as it will pack never-before-seen technologies that optimise and embrace today's in-store experiences.

EuroShop 2026 will represent the retail evolution through a broad subject matter, including shop fitting, POS systems, pricing equipment, inventory control systems, light concepts, safety engineering, store equipment, store design, storage facilities and outdoor advertising. The extensive showcase at EuroShop 2026 will attract professional retailers from over 140 nations who will bring inspiration, product novelties and knowledge spanning the 8 dimensions of the show floor. In addition, the EuroShop experience will be boosted by the event's guided tours, matchmaking program and lounge, as well as EuroShop's unique areas and awards.

Hotels near *Dusseldorf Messe will be in high demand during the EuroShop 2026 dates, so avoid the trouble of searching for suitable hotel offers in Dusseldorf by contacting ExpoBeds. Our experienced travel agents work with an extensive network of properties near significant event venues and guarantee the best rates on the most sought-after hotels. Send us your preferences for budget, group size, and location to receive your free personalised hotel offer for EuroShop 2026


The forthcoming EuroShop 2023 will take place at Messe Dusseldorf on 26 February - 2 March. The latest edition of the trade fair was a success, with approximately 2300 exhibiting companies and 94,000 visitors in attendance. Statistics show that 85% of all exhibitors and 96% of all visitors were satisfied with their participation in EuroShop Dusseldorf. In 2023, the event will gather the international retail industry for 5 days of networking and information on the new trends and developments.

Who can you meet there

Young and well-established international brands consider EuroShop the perfect platform to showcase their latest technologies, equipment and designs for the retail sector. Decision makers from 142 countries find solutions and inspiration at the trade show. Among them, there are retailers, wholesalers, marketing and advertising specialists, managers of restaurant and hotel chains, spa centres, catering companies, banks, travel agencies and so on.

Past editions

What makes it special

A few recent changes were made in the structure of the trade show, resulting in improved experience. The novel concept of EuroShop is centred around 8 retail dimensions - Expo & Event Marketing, Food Service Equipment, Food Tech & Energy Management, Lighting, POP Marketing, Retail Technology, Shop Fitting & Store Design and Visual Merchandising. The accompanying events, like Ecopark and Omnichannel Forum, expand on the dimensions’ themes.

Quick info

Organiser:Messe Düsseldorf GmbH
Frequency:every 3 years
Next Edition:EuroShop 2029
Sectors: Advertising | Marketing | Paper and printing industry | Media production
Visitors:Tickets for EuroShop
Exhibitors:Exhibitor registration
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Important facts

  • 2300 EuroShop exhibitors in 2020
  • 57 represented countries
  • 16 exhibition halls
  • 94,000 visitors
  • 70% international visitors

Next editions

EuroShop 2029

Dates are not known yet
Messe Dusseldorf
Trade fair location
Messe Dusseldorf location map

Messe Dusseldorf

Stockumer Kirchstrasse 61, Dusseldorf, Germany
Coordinates: 51.2597 , 6.74149
ExpoBeds is not affiliated with the organiser of this event

Expo Travel Group is an independent tour operator. We provide accommodation to businesses during over 500 international events. Our non-affiliation with the organiser is a guarantee for independence and lack of contract restrictions. This means that we are able to provide our customers the full range of accommodation options in the destinations we cover and be flexible about the terms and conditions we can apply to each booking. A lot of the hotels we have contracts with may not be available through any other booking channel during the days of the event.

Any names or logos of hotel properties, events or venues may be registered trademarks of their respective holders. Our use of these trademarks does not imply any affiliation with, or endorsement by their owners.

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