BIT is the leading event for the Italian tourism sector and a reference point for the global travel market. After converting to a digital edition in 2021, BIT 2022 is set to return to the halls of Fiera Milano from 13 to 15 February 2022. The in-person industry reunion will be supplemented with functionalities from the digital Bit platform, creating a hybrid experience.
Over 1,000 tour operators and travel agencies, holiday destinations, hotels and event venues present their offers at the BIT showcase. Exhibitors benefit from the fair’s focus on providing both B2B and B2C opportunities. With an audience of over 40,000 attendees, including travel enthusiasts, industry operators and members of the media, they can discover cooperation opportunities within the industry in a business-friendly environment and personally engage with the end customer to better understand the prevailing consumer trends and demands.
In order to keep its visitors connected to the most relevant themes in the industry, BIT Milano 2022 will once again feature the customary assortment of special displays and events. The themed area BIT Experience is dedicated to new travel experiences relating to nature, slow, food and drink tourism while the Wedding area displays outstanding ceremony and honeymoon locations. The MICE village will help reconcile supply and demand in the events sector, while the Btech and Start Up areas will allow visitors to explore new technological solutions and innovative start-ups.
Are you looking for a cost-effective and convenient accommodation service for your business trip to Milan? ExpoBeds will assist you in finding the most suitable hotel for BIT 2022 at Fiera Milano. Once we know your price range, group size and any additional requirements, our team will be able to create a personalised assortment of BIT Milano 2022 hotel offers for your company. Contact us today and enjoy a productive stay in Milan!
Sign up for our mailing list and be the first to find out about our best deals, news and more