The automotive aftermarket premium meeting hub – the Automechanika Dubai exhibition is undoubtedly the most important and busy industry meeting in the MEA region for the global automotive industry. Part of the international Automechanica Brand, the Middle East edition represents one of 15 prominent events held in critical urban centres worldwide. The trade fair was established in 2003 and since then has overseen a tremendous market growth projected to reach over half a billion in value by 2028.
Everything at Automechanika, from show floor design to its supporting programme drives networking, idea exchange, future-proof trends, transformation and sales fueling the global automotive aftermarket economy.
Particularly noteworthy is the Innovation Zone and its significant contributions to leading transformation, innovation and sustainable solutions in today’s vehicle technology. Occupying Hall 4 at Dubai World Trade Centre displays items in many categories, including an online platform for aftermarket, vehicle technology, and EV servicing. Automechanika Dubai leads the aftermarket sector by opening new sourcing possibilities and international trade with the Sub-Saharan region. AfriConnecions conference highlights business avenues and solutions to expanding business in Africa.
All automotive aftermarket value chain links, including the garage and workshops, are addressed. The Modern Workshop offers the newest tools, equipment, and machinery to repair, maintain, and fine-tune modern vehicles.
Automechanika Dubai is an excellent meeting ground for the most significant international automotive suppliers working as wholesalers, distributors or import-export. Independent garages and dealership workshops also occupy a sizeable portion of the show floors. The trade fair also serves fleet managers and transportation heads by providing an array of solutions ensuring smooth fleet operation.
Besides meeting upper and middle management automotive business representatives, Automechanika Dubai visitors can also initiate contact with some of the high-profile presenters and keynotes gracing the stage at Automechanika Academy. In the past, heads of marketing, strategy, training and development, standards and regulations and executive advisors have presented at the conferences and round table discussions. That is not all, transport planners, product officers, C-suit decision-makers for the MEA region have also engaged the audiences in thoughtful and informative talks.
Visitors interested in meeting manufacturers and brands targeting the latest innovations and solutions can spend time in Hall 4, entitled Innovation Zone. Representatives from leading innovative companies like ABCP, Elinta Charge, Autotek will offer engineered solutions to everyone looking to transform and evolve their automotive businesses.
Besides an impressive exhibition offering that defines the future of the automotive aftermarket, Automechanika Dubai, the show delivers numerous valuable knowledge and business exchange opportunities with its supporting programme.
Since 2021 the trade show launched the only in the region – Automechanika Middle East Award Ceremony. This prestigious celebration is of particular interest for professionals and organisations dedicated to delivering high standards in every process, product and service in the automotive market and innovation and sustainability. Award categories and criteria are designed to include a broad spectrum of independent and commercial service providers, people, products and training. Participation in the Award Ceremony guarantees improved brand awareness, business exposure and more extensive customer reach.
Another staple side programme events are the high-quality conferences, panel discussions, debates and market updates. The Automechanica Academy regularly hosts a plethora of high-profile delegates and leading experts in the global automotive aftermarket industry. Attending roundtable debates and keynote presentations provides invaluable access to inside expertise on industry trends, innovation, women in automotive, future mobility, insurance and vehicle testing and many other crucial topics for the stakeholders in the sectors.
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