IAA 2021

Automotive industry
Sep 7, 2021 - Sep 12, 2021
Messe Munich, Munich, Germany
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IAA 2021 awaits

With over 120 years of history as a key stage for the automotive industry, IAA 2021 will return with a fully reinvented concept. The transformation begins with a move to Munich for the upcoming editions of the show, the first of which will be held on 7 - 12 September 2021. Targeted areas for trade visitors and the public will turn IAA into a city-wide mobility platform.

Mobility is indeed the keyword for the new IAA, which aims to offer a comprehensive show for the industry with distinct B2B and B2C areas. The Summit in Messe Munich will host a unique gathering of professionals presenting cutting-edge innovations and charting the future. The Open Space area, occupying downtown Munich, will offer a direct channel to the end-customer with dynamic showcases and dialogue formats.

IAA 2021 will also demonstrate a steadfast commitment to sustainability. From environmentally conscious solutions for passenger cars, ridesharing alternatives and public transport offers, to e-mobility vehicles of all sorts, every eco-friendly innovation will be on display. These solutions will also be available for testing at the Blue Lane – IAA’s first ever city-centre test track.

Over half a million visitors are expected at IAA, so we at ExpoBeds advise you to book your accommodation early, while the best offers in Munich are still available. Book directly on our website or leave us your requirements and we will send you a customised IAA 2021 hotel offer.


IAA, standing for Internationale Automobil-Ausstellung or International Automobile Exhibition, is one of Germany's leading shows for the automotive industry. IAA 2021 will mark a new beginning in the fair's over 120 years of history with a move to Munich and a novel open concept that aims to turn it into a comprehensive mobile platform. the upcoming dates for the fair are 7 to 12 September 2021.

Who can you meet there

The IAA show has evolved into a comprehensive platform where all the relevant players in sustainable, individual mobility are present – manufacturers, hi-tech companies, suppliers, mobility service providers, and startups. Exhibiting at IAA allows you to reach top decision makers, industry giants and leading tech companies in the industry.

What makes it special

IAA offers a 360-degree overview of mobility, which not only invites professionals and the public to exchange ideas and discuss the latest visions and concepts, but also offers them the opportunity to experience innovative vehicle models and mobility solutions directly.

Quick info

Organiser:Verband der Automobilindustrie e. V.
Frequency:every 2 years
Next Edition:IAA 2023 
Sectors: Automotive industry
LIVE Availability

Important facts

  • innovative, city-wide staging
  • B2B Summit held in Messe Munich
  • B2C Open Space in downtown Munich
  • 1,000+ exhibitors
  • 560,000+ visitors
Trade fair location
Messe Munich location map

Messe Munich

Messegelände, Munich, Germany
Coordinates: 48.1362 , 11.69626

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